Dreamware / Services / Web & Digital / E-Commerce & Marketplaces
E-Commerce & Marketplaces
Product catalogues, headless CMS, shopping carts, payment integration.
About this service
E-commerce is competitive — your online store needs to convert, be fast, and handle the edge cases that lose sales: out-of-stock products, shipping calculations, discount codes, abandoned cart recovery, and the checkout flow that feels too complicated and causes people to leave.
We build e-commerce solutions that are right-sized for the business. For businesses that fit well within Shopify's model, we recommend Shopify — it's the right tool for the job and fighting it isn't worth it. For businesses with requirements that Shopify can't meet — complex product variants, marketplace mechanics, custom pricing logic, B2B portals — we build custom solutions or extend Shopify with custom development.
Payment integration in New Zealand means Stripe, with Afterpay and Laybuy for buy-now-pay-later. We handle the compliance requirements around PCI DSS through Stripe's hosted payment pages, keeping your liability minimal.
How Dreamware approaches this
We audit the existing e-commerce setup (if one exists) or the requirements for a new one, with particular attention to the catalogue complexity, pricing rules, and fulfilment workflow. These determine whether a platform or custom solution makes more sense.
For custom builds, we design the product catalogue, cart, and checkout as separate concerns — keeping the data model clean and the customer experience fast. We integrate with the payment providers, shipping APIs, and inventory systems that are relevant to your operation. We test checkout flows extensively, including failure cases: declined cards, network errors, and webhook failures.
What you get
- E-commerce store or platform — production-ready, with product catalogue, cart, and checkout
- Payment integration — Stripe with NZ-relevant payment methods
- Shipping integration — rate calculation and label generation
- Inventory management integration — connected to your existing inventory system where applicable
- Analytics setup — conversion tracking and funnel analysis
- SEO baseline — product page optimisation and structured data for product search results
- Fulfilment workflow documentation — so your team knows what to do when an order arrives
Investment guide
E-commerce projects range significantly in scope. Shopify store setup and customisation runs $5,000–$20,000 NZD depending on theme customisation and integration requirements. Custom e-commerce platforms run $40,000–$150,000+ depending on complexity. Shopify Plus with custom development for larger retailers typically runs $15,000–$50,000. We provide fixed-price quotes after understanding your catalogue and requirements.
All pricing in NZD excluding GST. Fixed-price engagements where scope allows — we'll confirm pricing after a free scoping conversation.
Ready to get started?
Book a free conversation. We'll tell you honestly what's realistic, what it costs, and how we'd approach it.