Our Work
Selected projects that show how we think and build. Some clients are named, some are anonymous — the work speaks for itself either way.
Naming Matters: Patented Brand Automation Platform
John Jansen built Naming Matters, a patented Brand Automation Platform that uses NLP, phonetic analysis, and trademark intelligence to automate the brand naming process — built for the co-founder of one of the four original naming firms in the world.
Patented platform, multi-jurisdiction trademark search, clients of parent firm include Apple/PayPal/Disney
Tracking Down Online Scammers Using Barbara Corcoran's Identity
John Jansen used OSINT and domain intelligence techniques to identify the people behind a fraudulent skincare operation using Shark Tank star Barbara Corcoran's name and likeness — leading to a confrontation on The Dr. Oz Show.
Featured on The Dr. Oz Show, national US television
MoreFM Auckland: Radio's Digital Emergence
John Jansen built the digital platform for MoreFM Auckland's move onto the web, work recognised by the NZ Herald in their coverage of radio's transition to the internet age.
300,000 monthly visits, Station of the Year 2000 NZ Radio Awards, NZ Herald + Unlimited Magazine coverage
MelanieIOS: Building a Web CMS Before the Category Existed
John Jansen built MelanieIOS, a web content management system that powered 35 radio stations, television second-screen systems, and sites for brands including Deloitte, Coca-Cola, and Mercedes-Benz — competing with Vignette StoryServer years before WordPress existed.
35 radio stations, TVNZ + TV3 second-screen, Deloitte/Coca-Cola/ATT Pacific, #1 NZ Web Awards, 4x Platinum album
Mapping Ideas Worth Spreading — TEDx Topic Analysis
Built the scraping and analytics infrastructure that powered a landmark analysis of 24,000 TEDx talks across 147 countries, revealing the hidden mathematical structures connecting ideas.
Presented as a TED Talk, 24,000 talks analysed
COVID-19 Scientific Paper Dashboard
Transformed an on-demand NLP search and analysis tool into a web-scale system that helped researchers and frontline doctors make sense of 200,000+ scientific papers during the pandemic.
1st Prize (Professional) — CGDV Flattening the Curve Data Challenge, featured in Axios, used by UCSF doctors, dashboard still live at covid19primer.com
Finding the Fake News King
Identified the person behind a network of fake news sites that generated 1.6 million views in 10 days, leading to NPR Planet Money Episode 739.
NPR Planet Money Episode 739, 1.6M views traced
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