Dreamware / Services / Web & Digital / Performance & SEO
Performance & SEO
Core web vitals, technical SEO, AEO optimisation.
About this service
Web performance and search visibility are engineering problems. Core Web Vitals are a ranking signal — slow pages cost you both users and search position. Technical SEO issues (broken canonicals, missing structured data, crawlability problems) cost you visibility that content quality alone can't recover.
We audit, diagnose, and fix the technical foundations of web performance and search visibility. We measure Core Web Vitals in real-user conditions, identify the specific assets and code patterns causing problems, and implement the fixes with measurable before-and-after results.
Answer Engine Optimisation (AEO) is an emerging discipline — optimising content and structure so that AI-powered search assistants (ChatGPT, Perplexity, Google AI Overviews) reference your content accurately. We apply structured data, clear semantic HTML, and content architecture that makes your pages machine-readable as well as human-readable.
How Dreamware approaches this
We start with a technical audit using real tools: Google Search Console, Lighthouse, WebPageTest, and Core Web Vitals field data. We look at the actual production site under real network conditions — not just a Lighthouse score on a local machine.
Performance fixes are prioritised by impact. The biggest gains typically come from image optimisation, JavaScript bundle reduction, and proper use of caching headers — not micro-optimisations. SEO fixes are prioritised by crawl budget impact and ranking opportunity. We implement and measure, not just recommend.
What you get
- Technical audit report — performance and SEO findings with severity ratings and prioritised recommendations
- Core Web Vitals improvement — measured improvement in LCP, INP, and CLS scores
- Technical SEO fixes — resolved crawlability, canonical, and structured data issues
- Performance baseline — before and after measurements with methodology documented
- Structured data implementation — Schema.org markup appropriate to your content type
- Search Console setup — proper configuration and verification
- AEO optimisation — content and structure adjustments for AI search assistant visibility
Investment guide
Performance and SEO audits run $3,500–$8,000 NZD and include a prioritised fix list. Implementation of audit findings runs $5,000–$20,000 depending on the number and complexity of issues. Ongoing SEO and performance retainers available from $1,500/month for sites where search visibility is a key business driver.
All pricing in NZD excluding GST. Fixed-price engagements where scope allows — we'll confirm pricing after a free scoping conversation.
Ready to get started?
Book a free conversation. We'll tell you honestly what's realistic, what it costs, and how we'd approach it.